Present your start-up

Complete a simple fact sheet for your business idea, with the essential information that should be showcased in your pitch. Use the content you have developed with the Business Model Canvas and Value Proposition Canvas, together with the conclusions from prototyping and testing. Enter the information in the following format:

1. Introduction: who you are and what is the goal of this pitch

2. Team: who the team members are and their roles

3. Problem: what problem or business opportunity you are addressing

4. Solution: your solution to the problem or business opportunity

5. Product: how your product or service works

6. Market: the size of your target market, and any research results

7. Competition: alternatives to your solution that are already on the market

8. Your business model: how you plan to make money on the long term

9. Resources needed: the money and other resources you need in order to grow

10. Contact: how people can contact you.

Craft and pitch

Your goal is to create a presentation including all the points outlined in your business idea factsheet, and deliver it to potential investors, mentors or partners.

1. Build your presentation - Your presentation should include all the points outlined in your factsheet, in a simple, direct and visual format. Ideally you should use presentation software and have each point on a single slide. Don’t include too much text, make it visual and engaging, and give your speech structure and flavour.

2. Write your speech - Based on the factsheet, write and rehearse a speech and ask teammates for feedback. Your speech should feel natural and engaging to the audience. Practice different ways of delivering it to find what suits you best.

3. Pitch! - Find opportunities to pitch - either call people within your network or take advantage of pitching events. Make sure that your visual presentation and speech are adapted to your audience. They should always fit the context and the goal of the pitch: finding partners, investment or other resources.

Write your pitch here